Is Twitter Potentially the Biggest
Time Waster Ever? Or Could Your Business
Really Benefit From Using Twitter?
The answer is Yes and No.
It depends entirely on how you use Twitter. It can easily be a huge time waster. It’s potentially more addictive than Facebook, so you really do need to have a sound business strategy and proven usage guidelines if you want to be effective and minimise the time you or your staff members spend “twittering”. Using Twitter for Business can be very lucrative.
Annette Welsford
From the desk of Annette Welsford, MBA
CEO, Commonsense Marketing, Brisbane, Australia
Hi Fellow Business Owners and Marketers
Are you confused or skeptical about using Twitter in your business? I was too. I really thought it was just another addictive time wasting gimmick like Myspace. I couldn't see the benefit of it.
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However as I teach marketing and provide a range of offline and online marketing services to my clients, I thought I better look in to it as my students and clients were asking me for help with Twitter.
So I had my team open a couple of Twitter accounts, undertake some research into strategies and tools, and try a few things. . At first it was very time consuming, but as we learned and experimented we found that it actually started to work!
We built several Twitter accounts and had over 1000 followers in each within a matter of days. Using a combination of tactics we were driving more people to our websites than ever before and selling a lot more products!
We're continuing to build relationships with brand new people, learning a lot about our target markets and finding a bunch of new opportunities. We've come to realise that Twitter can be a very useful tool, as long as you don't become a slave to it, and use it strategically.
We've done the research, made the mistakes, and ended up with what I think is a pretty good Blueprint for Using Twitter in Business.
How We Make Sure You Don’t Waste Your Time on Twitter
With Twitter, I can [release] new features and ideas to Mahalo's 'superfans' ahead of time and get their input. Many of the bloggers and press watch my twitter stream as well, so if I want to leak something to the press, I can do it by just saying 'what do you think about this...?' and if it's notable, it will be on 10 blogs in a day. So, for me it's part focus group, part press release system, and a lot of fun to interact with users and fans."
Jason Calacanis, Chief Executive Mahalo.com
We’ve put together a few golden rules to help you to get the most out of using Twitter in your business. Ignore them at your peril!
The information we’ve compiled is the result of many months of research and trial and error.
You are provided with exactly what you need to setup Twitter correctly AND use and manage Twitter effectively in your business. If you follow our simple rules you’ll be productive and effective straight away and not waste time and effort.
Here’s What Twitter Can Do For Your Business
(Once You Know How)
* Drive a flood of new people to your website or blog or offline business
* Sell lots more product than you ever imagined (Dell made $2million in 12 months, purely from Twitter offers)
* Spy on what’s going on in your industry – see what’s hot and what’s not
* Listen to what people really think about your business or product (or you!)
* Provide instant customer service, wow your customers and nip problems in the bud fast
* Take the pulse of your prospects and customers, find out what they want
* Discover new opportunities –find people searching for what you offer
* Get the attention of the media and attract free publicity
* Spice up the attendance and the atmosphere at your events
* Build your brand and reputation as a caring corporate citizen or as a thought leader and innovator
* Find suppliers, contractors and staff – worldwide
* Announce your real estate or auction listings quickly
* Stay instantly in touch with your company team or special interest group
* Provide help and news in times of crisis
* Reap the benefits of viral spread
Here's What We've Developed for Business Owners
We’ve put together two fantastic Twitter packages
for you and several wonderful bonuses.
Simply choose the package that’s right for you.
more detail...
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